Founder of Wunderman, the largest direct marketing agency in the world—and hailed as the "Father of Direct Marketing," Lester Wunderman has for over 50 years served as a pioneer of the art of advertising. His principles, ideas and solutions helped forge the modern advertising industry, and his book Being Direct is considered one of the most important on the subject of direct marketing.

Beyond Madison Avenue, Lester is a husband and father, a friend and mentor, a patron of the arts and even a chief in a West African tribe.